新鑫鸿娱乐

健康瓷·慢生活

紧扣市场需求 拓展营销模式——潮州瓷企转型升级在路上系列报道



      7YUE26-28RI,ZHONGGUOCIDOUCHAOZHOUTAOCIZHUANGUANSHOUCIJINZHUSHANGHAIGUOJISHANGPINJIAJUJISHINEIZHUANGSHIZHANLANHUI(XIACHENG“SHANGPINZHAN”),CHAOZHOUTAOCIGUGANQIYEDEJITILIANGXIANG,CHENGWEIBENJIESHANGPINZHANDEYIDALIANGDIAN。

      CICIZHANHUISHANG,CHAOZHOUTAOCIQIYEKEWEIJINGYANQUANCHANG,BUJINXIYINLEZHONGDUOGUONEIXIAOFEIZHE,BUSHAOMEITIJIYENEIQUANWEIRENSHIYEJIANGJINGTOUMIAOZHUNLECHAOZHOUDETAOCI。GAIGEKAIFANGYILAI,CHAOZHOUTAOCIYIQIANGDADECHANYEJICHUHECHUANGXINNENGLI,CHENGWEIXINSHIDAIZHONGGUOCIDOU。

      JINQI,WOMENTUICHUXILIEBAODAO,JIANGJINGTOUDUIZHUNCHAOZHOUTAOCIQIYE,KANKANTAMENZAIZHUANXINGSHENGJIZHONGDOUYOUSHENMEYANGDEJUCUOHEZHIDETUIGUANGDEZUOFA。




      ZHIYOUBUHAODEYINGXIAO,MEIYOUMAIBUCHUDEXINXINHONGYULE。QUNIAN10YUE,WOSHIBEIQUANQIUQUANWEIRENZHENGJIGOUSGSRENDINGWEI“QUANQIUTAOCICAIGOUJIDI”,JI“ZHONGGUOCIDOU”ZHIHOUYOUZENGJIAYIZHANGGAOHANJINLIANGDECHENGSHIMINGPIAN。MIANDUISHUNXIWANBIANDESHICHANGHUANJING,CHAOZHOUDETAOCIQIYERUHEJIJIYINGDUI,TUOYINGERCHU,DEDAOXIAOFEIZHEDERENKE,WOMENYIQILAITANGEJIUJING。


❖内销之路道阻且长  深化渠道服务拉网式销售



       潮州的瓷都品牌在国外的名声是远高于国内的,所以以往大家都更愿意做外贸。”一业内人士向记者透露了潮州陶瓷行业的营销情况,他表示因为做内销需要一定的存货,而存货越多,意味着企业承担的风险越大,所以国内的市场常常被企业忽视。
  而对此顺祥陶瓷国内营销中心总经理周吉权有不一样的看法。他说:“其实国内的市场潜力巨大,尤其在目前国际贸易形势不稳定的大环境下,抓住国内市场应该会是企业可持续发展的重要途径。”






       “SHINIANYIJIAN,ZAICHUANGCHUANQI”。SHUNXIANGXINXINHONGYULEDEZHANQUSHULILEZHEIYANGMINGXIANDEZIYAN,JIANDANDEBAGEZIDAOCHULESHUNXIANGCONG2008NIANZHIJINDEFAZHANLUZI。“WOMENSHIYIJIASANSHIDUONIANDEQIYE,ZUONEIXIAOSHINIANLE,SHINIANDESHIJIANBUZHANG,KEQUEJIJINGBOZHE,SHIWOMENTANSUOGUONEISHICHANGDELICHENG”,ZHOUJIQUANSHUO。




       RUJIN,SHUNXIANGXINXINHONGYULEDEGUONEIYINGYEEYIJINGZHANJULEXINXINHONGYULEYINGYEEDE40%YISHANG。ZHOUJIQUANRENWEIXUANZETUOKUANNEIXIAOQUDAO,DARUGUONEISHICHANGSHITAMENZAIZHUANXINGSHENGJIGUOCHENGZHONGYIGEZHENGQUEBINGQIEZHONGYAODEZUOFA。




❖政府搭台唱戏 瓷企产销量名列前茅


       ZHUANXINGSHENGJISHICHUYUBIANGEQIDEZHIZAOYEMIANLINDEYIZHANGXINSHIDAIDEKAOJUAN,TAZHIYOUKAISHI,MEIYOUJIESHU。RUHEZUOHAOZHEIZHANGZHUANXINGSHENGJIDESHIJUAN,KAOYANDEBUJINJINSHIQIYEDESHILI,GENGXUYAOQIYEZHANGDUOZHEDEZHIHUIHEDANLVE。CAIFANGZHONG,CHAOZHOUTAOCIQIYEDUIYUYINGJIESHICHANGDETIAOZHANSHILEGUANDE,TAMENRENWEIZHEIYEDEYIYUCHAOZHOUSHIWEISHIZHENGFUJICHAOZHOUSHIJINGXINJU、SHANGWUJUDENGYOUGUANBUMENDEZHICHIHEYINLING。



       JINNIANLAI,ZHENGFUTONGGUOCHUTAIZHENGCE、DAJIANPINGTAI,GULIQIYELIANGTIAOTUIZOULU,ZAIJIJIKAITUOGUOJISHICHANGDETONGSHI,YEYAOZHUZHONGGUONEISHICHANGDESHENDUKAIFA,CHONGFENLIYONGHAOGUONEIWAIZHONGDIANZHANHUIPINGTAIKAITUOSHICHANG;JIJICHONGDANGNIUDAIJIAOSE,JIANGCHAOQIYUGUONEICHAORENZHENYINGJINMILIANHE,JIANG“ZHONGGUOCIDOU”XUANCHUANCE、XUANCHUANPIANJIWANGGUONEIWAICHAOSHANSHANGHUIHECHAORENHUIGUAN,YAOQINGTAMENZAIDANGDIJINXINGGUANGFANXUANCHUAN,TIGAOCHAOZHOUZUOWEIZHONGGUOCIDOUDEZHIMINGDU、RENTONGGANHEYINGXIANGLI。TONGGUO“ZHENGFUDATAI、QIYECHANGXI”DEFANGSHI,ZHICHITUIDONGCHAOZHOUTAOCI“ZOUCHUQU”,KUODAYU“YIDAIYILU”YANXIANGUOJIAJINGMAOHEZUO,ZUZHIQIYECANJIAGUONEIWAIZHIMINGZHANHUI。




      据悉,潮州市日用陶瓷、艺术陶瓷、卫浴陶瓷年产销量分别约占全国的25%、25%和40%,出口量分别约占全国的30%、40%和55%,均居全国首位。电子陶瓷基片、光通信用陶瓷年产销量分别占全球的30%和35%,居世界第一位。




(GAIWENZHAIZHUANZI“CHAOZHOUJINGXIN”GONGZHONGHAO)